What do you see in the first line? A pair of empty eyes starring at you? That is a the big question. What do we call this decade?
Yes, the Obama administration has difficulty branding things, but America loves a brand name. In a prior blog, we discussed the "stimulus package" name as blah and boring. For details, see the blog, "Choosy Mothers Choose Jiff."
For today, I am moving on to the branding of the last decade. In the last "TIME" magazine there was an article devoted to what to tag or brand this decade. Some of the options were:
- Aughts - awful!!!
- zeros - that could apply nicely
- 2Ks -
- naughty-aughties
- the nulls - I wish we could null and void this decade
- OH-LA-LAs - if it were the eighties, I could accept this title
- Double OHs -
- The First Decade - appropriate, but not descriptive
- Nothings - very descriptive and sadly accurate
But my personal choice is ZIPs. While a few of the above names are better than others. I am voting for "the ZIPs." To me and many others I know, this decade was more than difficult than expected or desired. Many of us can't wait to flip the calendar to 2010.
Remember back in 1999, we did not know if the party would continue. We had Y2K looming over us. For the entire 1998 and 1999, my Aunt Sis would start every conversation with the question, "Do you have your generator yet"? After a few times of the question, I just said "yes, I do."
The next part of the conversation would be her list of supplies she had stock piled in her storage area. She actually mailed me a three page list of the supplies I would need to "bunker down" for the rest of my existence. In those conversations, I did not need to blatantly lie to her. Of course, I would buy cans of tuna, beans, bottles of water, etc.
This whole hysteria was something Aunt Sis enjoyed. As a child growing up, I watched her save jugs of water (pre-bottled water) in her basement. She had a pantry filled with canned foods and survival things. Back then in sixties, she feared the "end was coming."
So ZIP happened! The 1999 party continued for awhile. Stay tuned for more on zip........
