Friday, January 15, 2010

SLOW RIDE - Take it Easy - (Foghat)

On Christmas Day, I received a slow cooker. Yes, indeed, this item was on my Christmas list. But of course, there was a color stipulation. I wanted my slow cooker to match my other small appliances in the kitchen. The slow cooker needed to be “Target” red. Santa came through with flying colors.

My daughter, Monkey, also asked for a slow cooker. You may be asking yourself what is a slow cooker. Well, we commonly call them crockpots. The brand name of Crock Pot has become one of many generic names.

Many moons ago, when I was in college marketing, generic meant that a brand had become so popular with the consumer, it lost its brand identity. Some examples are: Coke (a type of pop), Kleenex (a brand of tissue), Q-tip (cotton swab), and now Crock Pot (slow cooker). Today, when I “googled” (another generic brand) “generic.” The descriptions are more about generic drugs and no-name brands in stores.

Well, the point of the story is after all these years of cooking, I finally asked for the slow cooker. My first entrĂ©e prepared in the slow cooker was a raving success. I made Italian beef using Darling’s recipe. Darling cooks like I do. No real recipes, just a list of ingredients.

Maybe next week, I will make a slow chili.

Slow cookin’ - MOM

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